Healthcare Growth Strategy Must Reflect Market Reality
Outcomes in Context (OIC) provides founder-led growth leadership to Health Tech companies navigating international markets, with experience in go-to-market (GTM) strategy and strategic partnerships. OIC helps translate strategy for the market.
Healthcare markets are shaped by commercial and clinical factors, decision-makers, evidence expectations, relationships, culture, and local ways of doing business.
OIC brings those factors into context, helping leadership teams understand where to focus, where to adapt, and how to translate strategy for the market.
Global Strategy. Local Context. Better Outcomes.
The name Outcomes in Context (OIC) reflects an important principle: an effective growth strategy genuinely considers market realities. Context counts.
Global Strategy
Sets the direction, growth priorities, and commercial objectives.
Local Context
Considers those priorities in the context of the market, including commercial and clinical factors, decision-makers, evidence, culture, and relationships.
Better Outcomes
Come from better-informed decisions and a strategy grounded in the context in which it will be applied.
Dr. Kevin Farberow, MBA
Founder & Fractional Chief Growth Officer
Dr. Kevin Farberow is an international go-to-market (GTM), business development, and strategic partnerships executive with more than 15 years of experience across Health Tech, Life Sciences, and Health Systems. He helps organizations evaluate growth opportunities, build partnerships, and navigate healthcare markets worldwide. His experience spans AI-enabled healthcare, digital health, and the application of data and evidence to healthcare decision-making, giving him a refined understanding of the commercial, clinical, and market dynamics that shape successful healthcare innovation.
Most recently, Kevin served as Vice President, Strategic Partnerships at Atropos Health, where he spearheaded international strategic and channel partnerships to expand adoption of AI-enabled healthcare solutions. Previously, he held leadership, commercial, and business development roles at Livongo (Teladoc Health), Premier Inc., and Quest Diagnostics. Across these organizations, he worked throughout the healthcare ecosystem to advance partnerships, innovation, and growth.
Through Outcomes in Context, Kevin works alongside executive sponsors and cross-functional teams to evaluate opportunities, align stakeholders, and navigate complex healthcare markets. OIC believes the most successful healthcare innovations create lasting value when they improve healthcare delivery and patient outcomes.
Systems-Oriented.
OIC considers the broader market context surrounding growth decisions while keeping the work focused on clear priorities.
Experienced leadership informed by the expertise relevant to the market and objectives.
Independent perspective informed by your objectives and market context.
Commercial strategy informed by relevant clinical and market context.
Direction that helps leadership and key stakeholders align around strategic decisions.
A systems perspective that considers how market factors and stakeholders interact and influence strategic decisions.
Experienced growth leadership that adapts to the priorities and needs of the business.
Translate strategy into clear recommendations that teams can put into action.
Experience navigating GTM strategy, strategic partnerships, and growth across international markets.
Bring the Right Context
To Your Next Growth Move
Share the growth, market-entry, or partnership decision your team is facing and we'll help determine the most useful next step.